What Type of Facebook Ad is Most Effective?

Facebook advertising is a great way to reach potential customers. The world’s largest social network many active users, and businesses of all types can utilize Facebook for their advertising needs. The best type of Facebook ad is the one that generates the most money for you or at least, that is what you should be aiming for.

Facebook Ads Manager makes it easy to target your ads towards users based on a variety of different demographics, from age and gender to location and interests. Facebook advertising is a powerful way to market your business and gain leads and sales, but it can get confusing to new users who do not know where to start.

When launching your Facebook ad campaign, you have a lot of options to choose from Video ads, Lead ads, Carousel ads, and many more. But which type of ad is the best?

Let us have a look at the different types of Facebook ads you can run and how to set up each type to help you get started with Facebook ads.

1. Carousel Ads

Facebook carousel ads are a Facebook ad type that allows for two to ten images or videos within one ad each with its own headline, description, link, and call to action button. Carousel ads are best for businesses advertising product-based catalogs and collections.

Facebook carousel ads are a great way to get your message across to your audience in a visually appealing way. If you want to run a Facebook campaign for your business, you might be wondering how to create a carousel ad on Facebook. You can create a carousel ad from your Facebook Page or in Ads Manager by following these simple steps.

• Go to Ads Manager.
• Click + Create in the top left-hand corner.
• Choose an objective that supports the carousel format. You cannot use the Engagement or Video Views objectives.
• Add your campaign details, click next.
• Fill in your Budget and schedule, Audience, Placements and Optimization, and delivery information, and then click Next.
• In the Identity section, select the Facebook Page you wish to use for your carousel ad.
• In the Ad setup section, select Carousel.
• Click a number to select the carousel card.
• Click Select image to add an image. To include a video or slideshow instead, select Video/slideshow and click Select Video, Create Slideshow or Create Video. Make sure you upload media in accordance with the design specifications.
• Enter your Headline (optional), Description (optional), and Website URL.
• After you have completed your carousel cards, enter the primary text and call to action for your ad.
• When you have finished, click Publish to publish your carousel ad.

2. Video Ads

Facebook video ads are Facebook advertisements in the format of videos. video ads perform well especially effective when used for product demonstrations or if you are creating How-To guides. Videos allow you to increase the time spent by visitors on your site.
Video ads have higher engagement.

They do an excellent job boosting brand awareness which is an essential part of your marketing campaign. Video advertisements can be shared on multiple platforms. This helps marketers to reach out to more customers.

Do you know Facebook has seen a 50% increase in video views? Video content is more engaging on social media and becoming a huge part of Facebook marketing as it is the fastest way to reach your target audience and increase your brand awareness. Video Ads can be up to 15 seconds long.

Follow these steps while creating video ads on Facebook:

• Go to Ads Manager.
• Click + Create in the top left-hand corner.
• Choose an objective that supports the carousel format. You cannot use the Engagement or Video Views objectives.
• Add your campaign details, click next.
• Fill in your Budget and schedule, Audience, Placements and Optimization, and delivery information, and then click Next.
• In the Identity section, select the Facebook Page you wish to use for your carousel ad.
• In the Ad setup section, select Carousel.
• Click a numberThemes to select the carousel card.
• Click Select image to add an image. To include a video or slideshow instead, select Video/slideshow and click Select Video, Create Slideshow or Create Video. Make sure you upload media in accordance with the design specifications.
• Enter your Headline (optional), Description (optional), and Website URL.
• After you have completed your carousel cards, enter the primary text and call to action for your ad.
• When you have finished, click Publish to publish your carousel ad.

3. Lead Generation Ads

Lead Generation in digital marketing is the inquiry into the products or services of a business.

If you run a small business then Facebook ads are an easy and effective way to gain new leads for your business. Through the ads, you can be able to target people based on their location or their interests, and you can even decide the maximum amount you want to spend per day!

Facebook lead generation ads are designed to capture email addresses that you can use to connect with your customers. They can be an effective way to generate leads and close sales. These ads are designed to help businesses generate more leads on Facebook and thus drive more traffic to their websites or Facebook pages.

On Facebook, you can create campaigns using a Lead Generation objective that allows consumers to fill in a form with their contact information. You can also track lead conversion events on your own website using the Facebook pixel.

With the right ad set up, Facebook lead generation ads can be very profitable. You can generate leads and sales with Facebook ads.

Follow the below-mentioned steps to create your lead ad:

•  Go to your Facebook Page and click Publishing tools.
•  Click Forms library in the menu on the left-hand side.
•  To create a new form, click + create. To use a form you have already created, skip to Step 13.
•  Choose a new form or Duplicate an existing form and click next.
•  In the Create form window, name your form in the Form Name field.
•  In the Intro section, add an introduction screen to your Instant Form.
•  In the Questions section, click + Add Question to add up to 15 questions. Custom questions allow you to get answers to the questions that are most important to your business or organization.
•  In the Privacy section, add link text and a URL in the Privacy policy field. You can also click + Add custom disclaimer if you want to add additional disclaimers to your Instant Form.
•  In the Completion section, add a headline, description, call-to-action button, and link to help keep your leads engaged after they submit the form. The Headline and Call-to-action text fields can include up to 60 characters.
•  Click Publish to complete your form. Click Save draft if you think you will want to make changes later.

4. Dynamic Product Ads

One of the most powerful Facebook ads is Dynamic Product Ads as you can use them to reach your target audience and increase sales. Dynamic Product Ads allow you to show the most relevant products to Facebook users at any given time. Dynamic ads use machine learning to scale your ads when you have a broad range of large volumes of products.

Dynamic ads look exactly like another single image, carousel, stories, or collection ads on Facebook and on other social channels.

Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business.

Dynamic Facebook Ads are a great way to target users with your product. While targeting users with a simple text-based ad is effective, you can have greater control over your ads by using dynamic product ads.

Here are the steps to create a dynamic ad but, before you create a dynamic ad, you need to make sure that you have all dynamic ad requirements set up.

• In Ads Manager, select + create.
• Create your campaign, choose your objective, and select your catalog.
• Create your ad set.
• Select Single Image, Carousel, or Collection.
• Enter the copy for your ad in the Text box.
• Update the headline and News Feed link description for your product set. By default, these are automatically created based on the product set you choose.
• Add a call-to-action button to your ad.
• Add a deep link unique to each item that appears in your ads. (Optional).
• When all is done, confirm the changes to your ad.

So, what do you think? These Facebook ad types do you use to promote your products? Which are most effective for your business? Please share your thoughts in the comments below.