When you want to buy something online, you just go to the website, select category, choose your product, purchase it, and receive it to your doorstep in a very short period of time. Many of us think that the complete process is well organized and easy to manage, but along with an increase in sales of products, the complexity level of managing these things also increase.
For e-commerce website owners, it is very challenging to keep the site inviting and updated. Also, it should be easy to access for visitors. Handling a lot of things at a time may not be possible. So, to make it easy for you I have drafted some points below which will help you as a guide for managing multiple things on your e-commerce website.
As an e-commerce website owner, you should have done some initial preparation-
- Choose Product
- Decide the final price with shipping charges
- Click pictures of your product
If you still haven’t worked on above three, try to do that first. Because if your initial preparations are not done, you can’t run other things smoothly.
Below are the most important things that we have listed that will help you to run an e-commerce website effectively.
Before uploading products to your site, first, you need to create a product list with categories. Proper categorizing the products is necessary as buyers can easily find the particular products they want to buy. In the product list, you need to add the product name and description of the respective product.
While uploading the product, you might get confused about the selection of products. In such cases have a look at best-selling products of other e-commerce websites and select them. Contact the manufacturer and sell its products at a cheaper price than others. This adds more value to your website along with adding products.
Product image is the first thing on your website which affects consumer decision for purchasing the product. If you have added a good quality image, a consumer will surely click on it and see other images for that product and then scroll down to read the description. So the product image should be neat & clean.
Also, remember one thing the product images you are adding to your website can make your page heavy to load. So, always try to upload images with less size.
Always try to think from the customer’s point of view, what they would like to know about the product. Focus on those points while writing a description of the product. Some companies use CMS and automate the whole thing. But the majority of companies hire a content editor who can do all things manually and can write content well describing the product specifications along with targeted keywords.
This can be optional as per the type of product your website have. For example, if your product is clothing, there are various sizes of each dress. Your product pages have to have the updated information of the product sizes. Try to keep the size and price details after the title. You can automate this process so that if the product of that size is unavailable it will update automatically.
This is also optional like the sizes. Keeping color details beside the product image will be convenient for the buyer to view. Like the sizes of the product, you can also automate the availability of a particular color of the product from the backend of the website. Not updating these small things regularly makes your customers leave the website with unsatisfied experience. So, always keep a record of which colors are available and update them regularly.
For example, if I liked the earphones in white color and ordered it. After completing all the processes if I receive the message that it isn’t available, it creates a bad impact on the customer.
Updating products is a second important thing in the process of e-commerce website Product update management. It contains updating the information related to pricing, sizes, colors, availability status, etc. While uploading products the information you add about the product is all original. But after some time when people started purchasing some products, they may be sold out or some pricings may change as per discounts.
In that case, it is necessary to update the information from time to time. In the product update process, the availability should be visible directly as people don’t like to spend time in out of stock products. You can add the status of the product in 3 ways-
Available- Product is available and you can add it to cart.
Not available- You can see the product in the window but you can’t purchase it. It shows the customer that you will make it available for them as soon as possible.
Disabled- Product is not available as it is the seasonable product & don’t want to promote it throughout the year.
Inventory management is nothing but keeping eye on the flow of goods from manufacturer to warehouse. When you sell products of any brand on your website, you will receive the goods from them. But you will get it once you receive an order from the customer. After receiving the order if you deny delivering the same because of false management of the inventory control team, it is not acceptable. So your one team should always be there to keep eye on coming and going goods from the warehouse.
As an e-commerce website owner, you might be aware of the delivery process. Fast delivering the product is the necessity of today’s online stores. The delivery process the longest process than any others. When you receive the order with the shipping address, the process begins by contacting the manufacturer to sending the product to the customer. Here you have to fasten up your process.
While delivering the product, you need to keep your customer updated about the delivery date. You can also send them a link to track the product.
After delivering products or sometimes before also, your customers want to connect with you for their query related to their order, for that your customer service providers should be always there to answer them. Otherwise, for basic conversation, you can create a Chatbot to automate the conversation.
Customers may call you for:
Customer complaints are mostly related to the delivery of the product. In this case, you can ask them for what the complaint is related to via chatbot and they connect the call with customer service providers. This is needed because people don’t like to wait. Also, you can ask them to send an email to their complaint and reply to them quickly.
Sometimes customers may found the product less than their expectations & want to return or replace. For that, your policy should be clearly mentioned in the product description & known to them before purchasing the product. And if you feel they are qualifying the requirement you can accept their request for returning or replacing the product.
- Delivery Status
If the customer finds difficulty in tracking their order, they can call you and you have to help them for giving them better service experience.
Hope you this basic guide on how to manage your eCommerce website will help you run your ecommerce store effortlessly. If you already run an ecommerce store let us know what are biggest challenges you are facing right now.