Website speed is a critical factor for ranking high in search engine results pages. In fact, Google has been using website page load time as a ranking signal since 2010. If you want to improve your site’s rank and increase sales, then it’s important that you know how to make your website faster. Below are six quick tips on how to improve your website speed score.
1. Use a CDN to deliver static content
Content delivery networks are an excellent way to speed up your website. The idea is simple: instead of hosting content on a single server that may be in one country, you host the same content across multiple servers that are distributed around the world. If someone requests a page from your site, their computer will contact the nearest CDN node and ask for it. That node will then send back the requested data as quickly as possible without having to wait for its counterpart nodes or connections farther away
So, each request takes less time because there are more servers nearby who can respond with information about what should be sent out.
If you’re looking for a way to speed up your site, consider adding one or more CDNs into your infrastructure.
The effects of using a Content Delivery Network: Faster downloads, Higher rankings in search engine results pages (SERPS), Improved customer experience on mobile devices and desktops.
3. Remove unnecessary images, scripts, and stylesheets from pages that are not being used.
Images, scripts, and stylesheets can increase page load time. If an image is not a key component of the design or if it’s only used as a decoration, consider removing it from the page to reduce unnecessary weight on your site. Scripts that provide no functionality should also be removed for this reason.
In addition, any styling information that does not affect the content of the website should be eliminated from pages because these elements are often unused by browsers and take up valuable loading space without providing any benefit to visitors.
4. Minimize redirects
Redirects are one of the most common page speed bottlenecks. To put it simply, a redirect is when a web page requests another resource and gets redirected to another URL. This means that any time your browser loads a webpage with redirects, there will be at least two separate HTTP requests for every redirection on the page.
If you have 10 redirects on your site, this means 20 HTTP requests to load just one webpage! Redundant or excessive use of redirects can lead to slow loading times and lost revenue from impatient visitors who bounce before your website finishes loading.
5. Optimize server response time
There’s nothing more frustrating than having a browser freeze or take minutes just to load the next page of content on a website, but optimizing server response time is one way you can make sure that loading pages are faster for users.
Web pages have a limited time to load before visitors get impatient and leave your site. If your server response time is long, it will negatively affect customer experience and you’ll lose traffic.
6. Improve site navigation for a faster browsing experience.
Site navigation is an essential feature of any website. It helps visitors find their way around your site and access the content that they are looking for with ease. However, when the design of your site doesn’t allow users to easily scan through pages or clicks to get where they want, you’re risking slower browsing speeds.
To recap, it’s clear that Google sees page speed as a ranking factor. You can improve your site’s ranking by making sure you don’t have any unnecessary content on the pages of your website and make sure to optimize images for best loading times. It may take some time to get these changes implemented but in the end, they will be worth it if you want higher rankings from Google.
If you are looking for help with this or anything else related to SEO, give us a call at +91 90288 31959