When you run a website or blog, there are certain attributes that lend themselves to being more “searchable”, for example, a specific keyword that becomes more prominent on your website will help your users find what they are looking for quicker. When someone searches for that keyword, they are more likely to click on your results and take a look at your site. All businesses, small or big, need to get on board with SEO. The world of search engines has become one of the most important factors that define your company’s online presence. SEO is an ever-evolving field, so it is important to stay abreast of the latest trends.
As you grow your business, you are likely to face the challenge of maintaining your website’s high Google rankings. While new Google updates can have an adverse impact on the ranking of an existing website, you may also want to maintain a high ranking as you grow your business and expand into new markets.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important? Here are some reasons:
1. Help people find your website
When you want to have your online presence stand out, and make it easy for people to find you, there is no better way than to create a website. A great site needs a great design, interesting and helpful content, and a strong SEO strategy that can help it get found quickly by the right people. But, finding your best recipe and ingredients, and then developing and executing a plan to get your website the exposure it deserves can be a bit challenging.
2. Organic search is the primary source of website traffic
Organic search traffic is a good way to get some natural traffic to your site and can be boosted by adding good content. If your site is unoptimized, not fully updated, or does not have a relevant brand or market, then this method could be a good start for you.
3. SEO Builds Trust
There is no shortcut or a single path to building trust and credibility in SEO. SEO can make your brand stronger. It is all about making your site more visible and building site authority.
Building trust with Google is about having a site that is well researched and has a strong SEO presence. In order to build trust with Google, you need to have a website where you can share the information you are providing to the public.
4. Increased engagement, and traffic
Consider search engine optimization (SEO) to be just about ranking on the first page of Google, the SEO game is more than just ranking. It is about building a positive user experience and increasing engagement. That is why it is so important to keep your users engaged because the more engaged they are, the higher they will rank in search engines.
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
5. SEO is cost-effective
Yes, SEO is cost-effective if you have the right strategies in place. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. The primary alternative to SEO is PPC. Compared to PPC, SEO is less expensive over both the short and long term, and it can do so much more for a business’s marketing than boring ads.
A Long-Term Strategy
SEO is a long-term process and changes in SERPs can only be seen after a certain amount of time. Sometimes the results are visible in a few days, sometimes up to a few weeks or months. It usually takes several months for websites to increase their traffic through SEO, but if they are well optimized, they will keep their positions longer.
When you have a short-term SEO strategy, you will only be focused on how to get your site to the top page of the search ranking. However, when you have a long-term SEO strategy, you are planning to improve the ranking of the website over time.
6. Leverages social sharing
Facebook has over 2.89 billion monthly active users. Instagram has over 1 billion, Pinterest, Twitter, and LinkedIn, you see everywhere. If you have good quality and informative content, if you cannot back it with a good SEO, social media, and PR strategy, you will not see good results. If people cannot find it, it does not have much value. When you push content across social media and people engage with it, you amplify your reach.
Frequently Asked Questions
Why SEO strategy is important?
SEO is important for greater searchability and visibility. Search Engine Optimization (SEO) is a crucial step in getting your business noticed. Without SEO, it can be difficult for customers to find your site, let alone discover what you have to offer. But, like anything else, SEO doesn’t work without a strategy, and there are countless ways of implementing that strategy.
Why does SEO matter?
SEO makes sure that your target audience finds your website in a relevant search. SEO has always been a game of numbers: the more visitors you get, the more visibility, the more conversions, and the more revenue.
Which SEO tool is best?
SEO tools can help you assess a site’s performance. Here is a list of some SEO tools which are very helpful.
Ahrefs: SEO Keyword Tool
Google Search Console: Top SEO Tool
SEMRush: Marketing SEO Tools
KWFinder: SEO Keyword Tool
Moz Pro: SEO Software
Ubersuggest: Keyword Tracking Tool
Answer The Public: Free SEO Tools
SpyFu: Free SEO Tools
Digital marketing is evolving at a rapid pace, and SEO strategies are one of the best ways to keep up. With an SEO strategy that incorporates social media integration, paid advertising, blogging, content management systems (CMS), and more – you can start making your own waves in the digital world. If you are ready to take your business online with these powerful tools in hand then we would be happy to help! Give us a call or contact us through our website for more information on how we can get started today.