Do you feel like your small business is not getting the attention it deserves? Have you tried to use marketing methods that are too expensive or difficult for a start-up company?
If so, then e-commerce may be the answer. Ecommerce can help your small business grow by giving them an online presence and allowing people all over the world to find what they’re looking for with just one click of a button.
Here are few tips that you should consider before starting an e-commerce website:
1. Research the best e-commerce platforms for your business
Researching the best e-commerce platforms for your business can be a daunting task. There are so many to choose from and each offers different features, pricing plans, and integrations. The first thing you need to do is ask yourself two questions: What are my goals? And what am I willing to spend? Once you have answered these questions, it will become much easier for you to decide on an e-commerce platform that fits your needs.
Here are some options which you can consider while choosing the e-commerce platform.
- BigCommerce– Best e-commerce platform for small businesses
- Zyro – Best new e-commerce and website builder
- Square Online – Best free e-commerce platform plan
- Bluehost – Best for easily setting up a WooCommerce store
- Shopify– Best for startups, beginners, and boutique e-commerce shops
- Wix– Best drag-and-drop e-commerce site builder with easy setup
- Squarespace– Best website builder with built-in e-commerce capabilities
- WooCommerce – Best WordPress plugin for e-commerce functionality
- OpenCart – Best free and open-source e-commerce platform
- Ecwid – Best free e-commerce extension compatible with multiple CMS platforms
2. Decide what type of platform you want to use – do you want to sell online, or through an app on your phone
It’s important to decide what type of platform you want to use before starting your e-commerce site. Many different platforms can be used, but it’s best to choose one that is already set up and ready for an online store such as Shopify, BigCommerce, or WooCommerce.
This way you’ll save time and energy on design and setup. If none of those options suit your needs, there are a variety of other open-source solutions available so take the time to research which one would work best for you.
3. Set up a website that reflects your company’s branding and has features that are easy to navigate
Setting up a website that reflects your company’s branding is important. It’s time to set it up so that it reflects your company’s branding. Here are some tips on how to do just that. First, start by setting up your site with a domain name and hosting company of your choosing. You can choose from different options for pricing and features, but make sure the provider is reliable enough to meet the needs of both customers and store owners alike.
Next, get a design in place for your new site! This will be based on the type of product(s) you sell, but don’t forget about SEO too – this will help people find you easier online when they search for products like yours. Finally, create categories where customers can shop within specific departments.
4. Create an account with PayPal so customers can pay for their purchases securely
If you are an e-commerce merchant, it is important to make sure that your customers can pay securely for their purchases. If you’re looking for a way to accept credit cards online without having the headache of dealing with all the fees associated with processing transactions yourself, then setting up a PayPal account is worth considering. Setting up an account with PayPal is a great way for retailers to add security and convenience to their checkout processes. Customers will be able to pay securely online, it’s fast too.
After you integrate the code provided by PayPal into your website, customers will only need one click (instead of multiple steps) before they can complete their purchase.
5. Consider using Google Analytics to track how well-received your products are by potential buyers
E-Commerce businesses are always looking for ways to improve their customer experience online. One way is by using Google Analytics, which provides useful information about how visitors interact with your site so you can make the necessary adjustments. Google Analytics is a powerful tool for e-commerce. It can be used to track traffic, conversion rates, and other key metrics that will help you better understand your customers and how to serve them.
Some of the things that Google Analytics tracks include bounce rates (how many people left after visiting one page), conversion rates (percentage of visitors who complete the desired action), traffic sources, time spent on each page, location demographics, social media referrals and more. You may also want to use Google Analytics to see what keywords people search before coming to the site so that you can optimize content based on their needs.
For more information on how you can take advantage of e-commerce to boost your small business, contact us today. One of our digital marketing strategists will be happy to chat with you and offer their expertise in helping make this happen for you. We’ve helped many other companies like yours grow by using these strategies, so we know what it takes!
Let’s get started on a new project together that helps your company soar high above the competition.
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