The design of your website will have a significant effect on how your customers view you. The better the design, the more likely they are to trust you and buy from you. If you’re looking for ways to improve your website design, this blog post is the right place. Below you’ll find a list of ten tips that will help make your site more effective and increase traffic.
1. Make sure your website is responsive
Responsive design is an important factor to consider when building a website. If your site isn’t responsive, some of your visitors will experience difficulties navigating the site or have their screens cut off when they resize it. The design should be such that no matter what device you are viewing the site on, your experience isn’t compromised. Additionally, Google ranks responsive sites higher in search rankings than non-responsive ones.
2. Use clean, modern fonts on your web pages
The first thing that people notice on your website is the fonts. The fonts you choose for your website are important because they can affect how visitors view the content on your site. Fonts that are too formal or too informal may not provide an appropriate tone for a particular audience and may be more difficult to read. A good choice of font will set the tone for an entire site and help build trust with prospective customers. It can also make the text easier for users to read on mobile devices like smartphones or tablets.
Hence, it is important to use clean, modern fonts on your web pages to ensure that the message you want to get across will come through without any confusion.
3. Use a grid system to create an organized layout
The most effective website design layouts all use a grid system. A grid is a series of equally spaced horizontal and vertical lines that can be used to organize content on your site. Grid allows designers to create consistency across pages, which in turn creates an organized layout for visitors who are navigating through your site. A grid system is one of the most common techniques for organizing content on websites.
It provides balance under the eye and makes it easier to read through the content. The layout also helps with usability by providing navigation menus that are easy to find and follow, as well as giving people space to write comments underneath posts or articles without feeling cramped.
4. Choose a color palette that complements your brand
Choosing the right color palette is not just about aesthetics. When you select a color palette, it can convey your brand message and create an emotional connection with viewers. It also affects how people interact with your website design, so be sure to choose colors that complement your branding theme.
Red may seem like a logical choice because it evokes passion and excitement, but if you are going for something more sophisticated or professional, red might not be the best option for you and will clash with other aspects of your site’s visual design.
Blue on the other hand conveys trustworthiness as well as calmness which is why many banking sites use blue in their color scheme.
You should always keep in mind what message you want to convey with your design choices when choosing an appropriate color palette.
5. Place content above the fold so visitors don’t have to scroll down too far when they enter the site
Most website design professionals know that the “above the fold” content is what a visitor will see without scrolling. The concept of placing content above the fold is not new but often forgotten. Most web designers and companies place their key information below the top of a website’s page so that visitors can see it as soon as they land on their site.
This means that those who visit your site must scroll down to find what you want them to see instead of seeing everything right away. Not only does this take up more time for readers, but also increases your bounce rate because people are less likely to stay on your site if they must scroll through more content than necessary. You may be thinking about how much content you need for visitors once they get past the first screen but putting some important features at the top will make it easier for users and it helps to increase user engagement.
6. Add a call-to-action button for each page or section on the site
Calls-to-action is a simple way to provide a clear and tangible method for your visitors to act. You need to tell people what they can do on the site and how they can do it. A call-to-action button gives visitors a clear understanding of where to go next and provides them with an actionable task that will keep them on the site for longer periods of time. By adding this simple element, you can increase the conversion of your site visitors into customers by 20%.
7. Create a FAQ page for frequently asked questions
Creating a FAQ page is an excellent way to reduce the number of customer service inquiries you receive. The purpose of a FAQ page is to answer the most common questions that people ask. This page can be used to make sure visitors know where they should go if they don’t have answers to their questions. A good example of this would be on a store’s website, which might include frequently asked questions like “What are your hours?” and “Do you offer discounts?”.
There are many benefits to having an FAQ page because it will help with customer service, as well as help reduce the number of phone calls or emails being sent in by asking customers information that they could find themselves. It also helps provide peace of mind for customers who may not want to contact someone directly about their questions.
8. Make sure all the page’s load quickly, this will help create a positive user experience
Making sure all the pages load quickly is an important aspect of web design. If a user has to wait for pages to load, then they will become frustrated and likely leave your site. A good way to ensure that users don’t have to wait for pages is through code optimization.
Code optimization can be achieved by using CSS3 features like text shadows, box-sizing, and border-radius instead of images to make the website lighter and faster loading, remove any unnecessary or redundant content from the page, find out which images and scripts are slowing down the page, reduce the number of ads on each page by using ad blockers such as AdBlock Plus and Ghostery for Chrome or Safari browsers respectively.
These tips are just some ways that you can help with making sure all the pages load quickly on your website.
9. Include social media buttons so visitors can share posts on Facebook, Twitter, etc.
Social media has changed the way we communicate and share things. The best way to gain more followers and build a following is by engaging with your current audience. One of the best ways to do this is by including social media buttons on your posts so that visitors can easily share them across Facebook, Twitter, and other networks.
This will give you higher exposure in search engines as well since many people now use these sites for information when making purchasing decisions. In addition, it maximizes traffic from social media sources which are often more targeted than general site visitors due to their interests and demographics.
10. Use Google Analytics to track how many visitors you have and what they’re looking at when they visit your site
Collecting data on how many visitors your website has is a crucial first step in the process of designing and maintaining your site. Google Analytics is a tool that allows businesses and individuals to track their website traffic. It can be used to determine how many visitors are coming into the site, where they are coming from, what pages they view within your site, how long they stay on each page, and what content interests them most. This information is invaluable for doing important tasks like determining what changes you need to make to improve your site.
We hope that we have given you some helpful tips on how to improve your website design. If you need help with any of these, or if you are looking for a professional web designer who can create the perfect site for your company and guide it through search engine optimization (SEO), Email us at: firstname.lastname@example.org or give us a call at +91 90288 31959.