Most of the people, what know about Facebook is sharing posts, videos, getting likes & comments, chatting with friends. They are correct. We meet our old friends, make new friends, connect with new people worldwide. And we started engaging them along with ourselves. But have you thought you will use the same for your business also? If you will create a page for your business on Facebook and do the same as you do on your profile, you will start engaging people with your business! Your posts on Facebook let people know about your business and being active on social media helps you create brand awareness on the social media platform. But how will you get followers and how will you reach your potential customers?
So, most of the businesses started using Facebook for their branding and getting more followers. Facebook is also helping by running the campaign where you can reach a large number of people who may have interested in your product or services.
If you are a beginner and want to know everything about Facebook Ads, this blog is a perfect guide for you. So let’s start with your first Facebook Ad.
Before creating your first Facebook Ad I want you to understand what is the campaign, Ad set & Ad? This is very necessary to know as you will create multiple Ads in the future & also helps you to keep your Ad manager data organized to track the result.
To create the Ad you need to complete 3 easy steps: Campaign, Ad set, Ad. Let’s make it easy to understand by the below image.
a. Campaign – Each campaign has its unique objective. Each campaign can contain multiple Ad sets and Ads.
For example: If you want to run multiple Ads for your salon in Kharadi. One is for branding and the other is for letting user message you on Facebook. Then you can choose two campaigns. But if your objective of the campaign is the same but your other preferences are different then you can run both Ads in each campaign to keep it organized.
b. Ad set – Ad set is to select your audience, placement, and budget for your Ad. Let’s take the same example. After selecting the objective, you need to select people who & where you want to show your Ad. Also, you need to select the budget and duration of Ads. If all of these are the same then you can create one Ad set for your multiple Ads. But If you want to showcase your one Ad in Kharadi and other in Hinjewadi then you need to create different Ad sets.
c. Ads– There can be multiple Ads in each Ad set or campaign. In Ads, you just have to select the media file of your Ad and publish it.
- Open Ad manager
To create your first Facebook Ad, the first step is to log in to your Facebook account. After logging in click on the Ad manager at the left side of the screen open or simply just click here & you will see the page looks like image below.
Now you have to click on ‘Create Ad’ and follow the next step.
2. Select the objective of your Ad
Selecting the objective for your Ad campaign comes from your strategy. If your strategy is well defined then your objective is also clear. As a beginner, if you don’t understand which objective will be better for your Ad then you can take help for facebook guide to find your answer, for help click on the Point as shown in the below image.
Selecting the correct objective is important for improving your result and to lower the cost per click.
3. Give a name to your Ad campaign
Give the name to your Ad campaign related to your Ad. So that when you have multiple campaigns in your Ad manager account, it will be easy for you to find the campaign. Also, it is better to be organized to track results for a particular Ad campaign.
4. Create audience by targeting
Here comes the most important section for Ad creation. Audience selection directly affects the quality of the result. To create the audience, select location, age, and gender of the people whom you want to show your Ad. While detailed targeting you can select people by their demographics, interests & behaviors. This detailed targeting helps you to connect to such people who definitely may have an interest in your Ad and will be your potential customers.
Have a look at the below image, it shows that the audience you have selected will reach to how many people. Here I have selected the objective “Engagement”, so in the image, it shows the number of approximate engagement I can get. If your objective is for video views, it shows how many views you will get.
The arrow should be in the green color section, as it shows that your targeted audience is good to go. It should not be specific or broad.
Note- The numbers may vary when you select the budget and duration of Ads. Once you have done with your audience selection, save this to use the same in the future.
5. Set up Ad placement
The Ad you are running on Facebook, you can also run the same on Instagram account. For that, you just have to select the placement as shown in the below image. If you don’t have such priorities for the placement you can select “Automatic placement”.
When you select manual placement, you will get many options to choose that where should your Ad be posted as shown in the image below. For example, if the Ad is in image format then you don’t need to select video feed.
6. Set budget & duration
Now it’s time to decide how much you want to spend in your Ad and for what duration. There are two types of budget; Daily Budget & lifetime Budget.
Daily budget is how much you are going to spend daily on your Ad. For example, you have set a budget of ₹ 500 for 3 days, then you are going to spend ₹ 500/ day.
Lifetime budget is the amount you are pending throughout the duration you have set for your Ad campaign. For example, you have set a budget of ₹ 500 for 3 days, then you will spend ₹ 500 for 3 days.
When you select the budget and schedule the Ad for a specific duration, it shows you the notification for the minimum budget. So, you have to select the budget amount the same or more than it shows.
7. Select the Ad post
The last step is to select or create the Ad post. Let’s see how to create this Ad post for your campaign.
a. Give the name to your Ad
b. Verify your identity, if the Facebook and/or Instagram account selected is yours or not.
c. You can create Ad or you can use an existing Ad. The below image shows where to create the Ad post. For creating Ad you have to select the format. Here you can create Image post, Video post or a Slide show of multiple images.
d. If you already have a post on your FB page which you want to use as your Ad post, you have to select “Use existing post” and you will see the window as shown in the below image. Click on the select post and choose the one. You will see the preview of the post.
e. After selecting a post you can add a link and button to the post, to make viewers easy to connect with you by just one click.
There are so many functions facebook had introduced which may help you to grow your business using social media. The Facebook Ad campaign is one of those. Explore Facebook and get an overwhelming experience.
I hope this blog cleared all the doubts you have related to creating Facebook Ad & help you to create your first successful Ad campaign. If you still have any doubt let us know in the comment section.
Frequently Asked Questions
What is Facebook Ads Manager?
Ads Manager is a Facebook tool that lets you create and manage your Facebook ads. You can view, make changes, and see results for all your Facebook campaigns, ad sets, and ads.
Can you run a Facebook ad without a website or Facebook page?
You need to have a Facebook page or a website to run Facebook ads. If you do not have one of them, then you cannot run ads. But you can create lead ads. These lead ads allow you to create an ad and attach it to a lead capture form that loads within Facebook for a seamless user experience. These are a great way to get leads and run lead generation campaigns without needing a website or a landing page.
How Much Does Facebook Advertising Cost?
There are various metrics on which you can set a Facebook budget. A minimum budget of Rs. 40 per day. You can also set the budget according to CPC for link clicks, per 1000 impressions, per conversion per lead, per video view.