Essential Features eCommerce website should have

The Internet has become a huge part of our lives, today people prefer to buy online rather than the stores. An e-commerce website is a great way to generate more online sales for your business. An e-commerce website is necessary for running your business online, but it is equally important to include all the important features that a website needs.  With a fully-featured website, you can provide better customer experience; customers can easily track the orders along with easy checkouts process. An eCommerce website is different from a normal website, as it includes the payment gateways for secure transactions.

Nowadays an e-commerce website is very successful, and the effective factors that make it works are the specific features that every website needs to have in their websites such as secured payment methods, responsive design, call-to-action button many more. To capture people’s attention and to make more sales, your e-commerce website needs to implement some important features.

Let’s have a look at the important features that your website needs to have:

1. Security and Privacy

An e-commerce website provides a secure platform that supports SSL and HTTPS that allow a secure transaction and easy checkout. It ensures that no data such as credit card, debit card details that are saved are processed through a secure payment gateway.

This build trust among the customer and they will be satisfied with the privacy policy. An e-commerce website must include a secure and easy payment procedure for the customer and generate more business.



2. Shopping Cart

A shopping cart for any e-commerce website is very important as it helps the customer to add the product they want to buy. Shopping cart which are user-friendly leads to a quick checkout process that allows the customer to fill the information quickly. An e-commerce website with a shopping cart user-friendly feature can provide your customers with a better experience.

About 70 % of people stopped the transaction due to delays in the checkout process. A flexible shopping cart allows the user to make an easy checkout and they don’t need to sign up every time.



3. SEO Friendly

Nowadays people search online for better purchase options. Make sure your website must be SEO optimized as it is very important for any e-commerce website. With an SEO friendly website, people can easily find you online as it appears above then another site on search engines.

You need to prioritize SEO to be developed in your e-commerce website to gain more traffic and engagement through an online search. For better results, it is important to have enabled the SEO friendly feature as it provides better visibility of your site in the search results.



4. Payment Method

An e-commerce website must give you various payment options to make it convenient for the customer for easy transactions. Customer from all over the world prefers to have their own payment option and having a flexible payment option is very important for your business.

The payment method such as credit card, debit card, gift vouchers, e-wallets, and cash on delivery should be properly displayed while in the checkout process. You need to make sure that all the payment options must support your e-commerce platform.

You can check out our latest post on top payment gateways in India to know more about all the payment gateway.



5. Responsive Design

 Every e-commerce website must have a responsive design that makes your website look good and work well on every platform. A responsive website automatically resizes properly on any device such as desktop, mobile, and tablet.

People spend most of the time on their mobile and also want to browse on their smartphone and most of the traffic comes from mobile devices. So, it is mandatory to have a responsive website and is the best way to get more traffic on your site.



6. Navigation

Another most important feature of an e-commerce website is navigation. Providing easy navigation to your customer makes it convenient for them to get the product details. Encourage people to explore your online store and you can organize your products into categories for the user to understand it properly.

Create easy to use navigation for your customer and make sure they don’t get confused while searching for any product on your website.



7. Testimonials

People always want to know the opinion about the product from others to see if it meets the expectations. Around 60% of people get influenced by reading the feedbacks given on the website. So, it is very important to include the testimonial page on your e-commerce website as it builds trust with your shoppers.

While positive feedbacks on any product of your website are very much helpful in getting more attention and people likely to trust your brand.



8. Search Box

The search box is an essential part of any e-commerce website. People always search for a particular product on the website that they are interested in. For getting maximum user engagement the search box is needed so that it becomes easy for the customer to select the product. It becomes convenient for the users who are browsing through the website and they can get all the details such as a list of products, product name, description, price, and they can quickly check the quantity available for it.


So, every e-commerce should be user-friendly and must include all the features. Keep your customer engaged while providing them better features on your website. Take a step ahead to add these important features to your e-commerce website and generate more revenue for your business.

Frequently Asked Question

Which is not a feature of e-commerce?

BPR is not a feature of eCommerce. Business process re-engineering is a business management strategy.

What are the core features of e-commerce?

If you are looking to start an eCommerce website, there are a few core features that every good site should have. These include the ability to accept payments from different sources (like credit cards or PayPal), the ability for customers to review products and make purchases, and some sort of customer service function like live chat.

What should every e-commerce site have?

Here are some things that every ecommerce site should have, A professional design, SEO optimization, Optimized UX/UI for mobile devices and desktop browsers, Secure login and payment options (Paypal, Stripe), International shipping options (USPS, UPS).


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